About the Diogo Jota Foundation

Honoring a legacy through purpose, passion, and community.

Our Vision

We believe every child deserves access to opportunity, support, and a sense of belonging. Through football, education, and empowerment, we strive to carry forward Diogo Jota’s spirit—impacting lives and communities with hope.

Our Mission

The Diogo Jota Foundation exists to continue Diogo’s legacy by opening doors for underprivileged youth. Our mission is to deliver real impact by investing in grassroots football, education, and community programs that offer tools, training, and a future to those who need it most.

Our Values

EQUALITY & INCLUSION – We believe every child deserves access to opportunity. Regardless of background, we support fair access to sports, education, and support systems.


RESPECT – We value the individuality of every young person. We listen, we learn, and we foster a culture of mutual respect in every program we run.


HONESTY – We commit to transparency and integrity in everything we do, from how we communicate to how we operate.


AMBITION – Inspired by Diogo’s relentless spirit, we aim high. Our goal is to build a sustainable future filled with opportunity and growth for young people everywhere.


LEGACY – This foundation was born from Diogo’s passion. We are here to ensure his positive influence lives on in every life we touch.

"Football gave me everything. My dream is for it to open doors for others too. Every child deserves a chance to believe in their future."

– Diogo Jota

Our Journey & Legacy

Explore the unforgettable moments that shaped Diogo Jota’s legacy — from his early beginnings to the lasting impact he left on fans and communities.

Gondomar Academy

Gondomar Academy Legacy

Diogo’s childhood club renamed their academy to honor his commitment to youth football.

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Anfield Mural

Murals Outside Anfield

Two memorial murals painted in Liverpool to commemorate Diogo’s life and passion.

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Community Tributes

2024 – Small Gestures, Big Hearts

Communities in Gondomar and fans worldwide paid tribute to Diogo in heartfelt ways.

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Mural Fundraiser

2025 – A Mural for Memory

Fans raised over £19,000 to paint a mural of Diogo in Gondomar and fund youth programs.

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Join Us in Honoring Diogo’s Legacy

Every act of kindness and support helps us carry forward Diogo Jota’s mission of empowering youth through football, education, and opportunity.

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